It's a hard one to figure out formulation strategy wise. In Dan’s own words, “As a brand, we've found it interesting from the get go, because we are so social, that we will be compared to fringe brands, however we want to prepare to take on the big boys. Instead, Dan mentioned that he seeks the younger, more “plugged in”, fringe demographic that’s looking for a certain edge, and a brand they can call their own. Ghost looks to follow that same path as it appears to Dan and many others in the supplement game that the traditional model of getting their products into places like and dropship internet retailers is going the way of the dinosaur. We’ve all seen the emergence of lifestyle brands across the industry with Rich Piana's 5% Nutrition being the latest to break away from the standard distribution-based model of selling merchandise. It was time to for Dan's feathers to shine - and this brand definitely shines. Sometimes you outgrow the beast, other times the beast outgrows you… but in this case, it seems like both things happened in unison. Over the years, Dan’s ambitions and goals for the industry began to diverge from that of his former employer and that ultimately led to his departure and the creation of Ghost. He was instrumental in the formulation and development of some of their all time best sellers. Many of you may know that Dan was once VP of Marketing and Product Development at one of the most well known supplement companies around. So today, we're going to dive into what this company and their vision for the future of supplements - but we'll get into specific supplement write-ups later. Right after their launch, we had the pleasure to meet with Chief Ghost Dan Lourenco in a very informative discussion, and really got into the meat of what the Ghost lifestyle is all about. There's a reason they're making waves: They're run by an industry stalwart who's branched off to do his own thing, and he's making quite the splash right off the bat.

Unless you've been away from the industry for a couple of years, by now you have almost definitely seen some product imagery or seen some videos on the hottest supplement company around - GHOST - that’s been making new headlines around the industry. Ghost is a brand new lifestyle supplement brand made by Dan Lourenco

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